![]() You want to find out which features are worth polishing. This means that you’ve applied feedback from alpha testers and that your product has no major bugs for its core functionality. Here are some things you check at this point: The key is to make sure that everything works before going public. However, before getting there, test your product with a close community of friends or peers outside the Product Hunt community. Product Hunt is ideal for a startup-it connects you with your first real community of users. Prepare your product/website for the launch Once you know what you want-and how you’ll measure it-you can begin preparing your product, site, and supporting materials to achieve your goals. Mentions in the media and on social media platforms.Referral traffic from social media and Product Hunt.Whatever your objective, establish the metrics you want to track in advance to determine whether your launch is a success: That begs the larger question: What do you want to achieve with this Product Hunt launch?ĭo you want your product to be featured on the front page? Do you want to get press coverage? Do you want to attract investors? Do you want 10,000 new users? That’s why it’s important to build up some support for your launch upfront within the Product Hunt community. When you’re launching on Product Hunt, it’s important to understand that you will only get noticed if you manage to hit the front page. Before the LaunchĪccording to Jeroen Corthout, whose campaign on Product Hunt was a great success: But here are the keys to increasing your chances of success before, during, and after the launch. They recently hit 2 million users and have enjoyed 17% monthly growth for several months.įew launches will hit those heights. What were their numbers? Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. One of the most successful stories for a Product Hunt launch is Robinhood, a cost-free and commission-free brokerage app that facilitates investments without additional costs for every closed deal. They can contribute to the final development of their favorite apps and tools via reviews and comments, engage actively with makers, and learn technical details. Regular users can also discover and test new apps and tools first hand. ![]() These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Often, makers and influencers are happy to test your product, even if it’s in an MVP stage or has bugs. Product Hunt is free, an added benefit for many startups. ![]() Product Hunt pairs people working in product development and people interested in testing new products in their infancy. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. What is Product Hunt and who should use it? (Wanna get better at product launches? Take the Product Marketing Certification Training program). If you’ve chosen-or are thinking about choosing-Product Hunt as your platform, here are the steps to improve your chances of success. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. A new product launch is never easy, even if you’re a well-known marketer or entrepreneur.
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